Privacy Policy

Last updated: March 12, 2026

This Privacy Policy describes Our policies and procedures regarding the collection, use, and disclosure of Your information when You use the Myles Wellbeing mobile application (“App”) and tells You about Your privacy rights and how the law protects You.

We use Your personal data to provide, maintain, and improve the App and its features. By downloading or using the App, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Introduction

This Privacy Policy explains how Myles Fitness Limited, trading as Myles Wellbeing (“we”, “our”, or “us”), collects, uses, and protects personal data when You use the App, including any associated mobile or web interfaces, and interact with our services.

We are committed to protecting Your personal data and respecting Your privacy in accordance with:

• The UK General Data Protection Regulation (UK GDPR)

• The Data Protection Act 2018

• The Privacy and Electronic Communications Regulations (PECR)

This policy applies to all users of the Myles Wellbeing App, whether accessed on iOS, Android, or other platforms.

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2. Who We Are

Data Controller:
Myles Fitness Limited
The Energy Centre
523 Garstang Road
Broughton
Preston, UK
Email: info@myleswellbeing.com

Our App provides a digital platform designed to help organisations encourage employee wellbeing through activity tracking, challenges, and rewards.

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3. Personal Data We Collect

We may collect and process the following types of personal data:

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Information You Provide Directly

• Name, email, and organisation details

• Health, activity, or wellbeing information entered in the App

• Profile data, including profile picture, job title, and preferences

• Messages or communications sent via the App

• Survey responses or feedback submitted

Information Collected Automatically

• Device information (model, operating system, unique device identifiers)

• IP address and location data (if location features are enabled)

• App usage data, including features accessed, activity logs, and engagement metrics

• Crash reports, performance data, and analytics information

Information from Third Parties

We may receive personal data from:

• Employers or organisations using Myles Wellbeing for their employees

• Analytics providers and technology partners supporting the App

• Marketing platforms used for communications (if consented)

4. How We Use Your Personal Data

We process personal data for the following purposes:

• To operate, maintain, and improve the App and its features

• To provide personalised content, challenges, and rewards

• To respond to enquiries and support requests

• To analyse usage trends and App performance

• To maintain security and prevent fraud

• To comply with legal obligations

5. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Legitimate interests: Improving the App, analysing engagement, and maintaining security

• Consent: Where you opt-in to marketing communications, push notifications, or tracking features

• Contract: When processing is necessary to provide the App’s services

• Legal obligation: To comply with applicable laws or regulatory requirements

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6. Cookies and Tracking Technologies

The App may use cookies, SDKs, or similar technologies for:

• Analytics (to understand feature usage and improve the App)

• Performance and crash reporting

• Personalisation of content

Where legally required, we will request your consent before using non-essential tracking technologies.

You can manage your preferences through device settings or App settings.

7. Third-Party Services

We may use third-party providers to support App operations, including:

• Analytics platforms (e.g., Firebase, Google Analytics for Firebase)

• Cloud hosting and storage providers

• Communication, marketing, and notification platforms

• Customer support and helpdesk systems

These providers act as data processors and are contractually required to protect your personal data.

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8. Data Sharing

We may share personal data with:

• Technology providers supporting the App

• Employers or organisations enrolled in Myles Wellbeing programs

• Professional advisers (legal, financial, or regulatory)

• Regulatory authorities, where legally required

• Organisations involved in corporate transactions (e.g., mergers or acquisitions)

We do not sell personal data.

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9. International Data Transfers

Some service providers may process data outside the United Kingdom.
We ensure appropriate safeguards are in place, such as:

• Adequacy decisions issued by the UK Government

• Standard contractual clauses approved by the UK Government

• Other legally recognised safeguards

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined above. Retention may depend on:

• Legal obligations

• Contractual requirements

• Legitimate business needs

When data is no longer needed, it will be securely deleted or anonymised.

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11. Data Security

We implement technical and organisational measures to protect personal data, including:

• Secure cloud hosting and encrypted storage

• Access controls and role-based permissions

• Encryption of sensitive data in transit and at rest

• Regular security monitoring and testing

While we strive to protect your data, no online system is completely secure.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

12. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data

• Restrict processing or object to processing

• Request data portability

• Withdraw consent where processing relies on consent

To exercise these rights, contact us at info@myleswellbeing.com.

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13. Complaints

If you have concerns about how we handle your personal data, please contact us first.
You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

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14. Links to Other Websites

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of those websites or services.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised “Last updated” date.

16. Contact Us

If you have any questions or concerns about this Privacy Policy or our handling of personal data, contact us:

Email: info@myleswellbeing.com

If you want, I can also draft a shorter, user-friendly in-app version that appears when someone first downloads the Myles Wellbeing app. This is often required for app store submissions and makes consent easier to manage.