Employee Wellbeing
August 29, 2023

Elevate Your Company Culture: How to Reinforce Company Values Effectively

Company culture forms the essence of an organization, rooted in its core values, yet embedding and strengthening these values involves more than mere wall posters; this article explores tactics for successfully fortifying company values to establish a culture harmonising with the organisation's mission and vision.

Hilda Bahringer
6 minutes

Company culture is the heartbeat of an organisation, and its foundation lies in the company's core values. But instilling and reinforcing those values goes beyond just hanging posters on the walls. This article delves into strategies to effectively reinforce company values, creating a culture that aligns with your organisation's mission and vision.


Company values shape the culture and behaviours of an organisation. However, their impact is maximised when they are consistently and effectively integrated into various aspects of the workplace.

Understanding the Significance of Company Values

Values are more than just words on a page; they define an organisation's identity, guiding decisions, actions, and interactions. Reinforcing values ensures they are not just aspirational statements, but living principles.

The Role of Reinforcing Values in Company Culture

Reinforcing values fosters a positive work environment, enhances employee engagement, and aligns teams toward a common purpose.

1. Lead by Example

Leadership's commitment to company values sets the tone. When leaders embody values in their actions and decisions, employees are more likely to follow suit.

2. Integrate Values into Daily Operations

Embed values into daily routines, from team meetings to decision-making processes. This consistency makes values a natural part of the work culture.

3. Incorporate Values into Hiring and Onboarding

Evaluate potential hires based on values alignment. During onboarding, emphasise how the company's values shape the organisation's goals and practices.

4. Recognise and Reward Value-Aligned Behavior

Acknowledge and celebrate employees who exemplify company values. Recognition reinforces desired behaviors and motivates others to follow suit.

5. Facilitate Open Communication

Create platforms for employees to discuss how values are practiced and interpreted in various scenarios. Open dialogue promotes understanding and buy-in.

6. Provide Ongoing Values Training

Offer regular training that reinforces the meaning and importance of company values. Use real-world examples to illustrate their application.

7. Encourage Employee Ownership

Empower employees to take ownership of upholding values. When individuals feel responsible for preserving the culture, it becomes ingrained in their actions.

8. Foster Cross-Functional Collaboration

Encourage cross-functional collaboration that exemplifies values. Collaborative projects offer opportunities to demonstrate values in action.

9. Align Performance Management with Values

Incorporate values into performance evaluations. Recognise achievements that reflect values alignment and identify areas for improvement.

10. Measure and Iterate

Regularly assess how well values are being reinforced and lived throughout the organszation. Use feedback to refine strategies and initiatives.


Company values are the foundation upon which a strong culture is built. By implementing these strategies to effectively reinforce values, organisations can cultivate a workplace culture that reflects shared principles and guides behaviour at every level.

‍‍‍Sign up to hear about the next event for a chance to win free tickets

Your ultimate wellbeing toolkit has been sent to your email address.
Oops! Something went wrong while submitting the form.

Employee Wellbeing
The Ultimate Wellbeing Toolkit (2024 edition)

Get your copy